Commercial Grooming


Learn the essential makeup and grooming skills needed to enhance a person’s appearance for commercial advertisement in all multi-media formats.

SKU: Grooming2018 Category: Tags: , , ,


Whether it’s a print ad for a clothing company or a nationally televised commercial for a home goods retailer, advertisers target a specific audience for their “product”. The actor or model hired to “reach” that audience must look accessible, relatable and most of all, well groomed. This master class will guide the participants through the steps to creating the clean, feature-enhancing make-up demanded in the lucrative commercial/advertising industry.

Emmy Award winner Kevin James Bennett will guide you through the grooming tips and tricks to properly access and enhance a person’s appearance, focusing strongly on complexion work and how to simply alter and enhance a person’s appearance on-camera. We will cover proper foundation application, concealing, camouflage and basic commercial-style beauty make-up for all commercial media formats: print, video, and film.

This is an INTERMEDIATE LEVEL workshop.
Artists wishing to participate should already have basic makeup training. If you don’t, please consider taking MAKEUP MASTER CLASS first.

NOTE: We do not supply products, brushes, tools or disposables. Students are required to bring their makeup kit when participating in any hands-on workshop.
You will be emailed a detailed kit inventory checklist following your paid registration.
Models are not supplied for this class – students practice on each other.

Scheduled presenters are subject to change based on availability.


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