The cosmetic industry moves at the speed of light, which is why I constantly update my data and resources. I strive to offer clients the most relevant, innovative services.Kevin James Bennett
Kevin is a rare combination of understanding the needs of customers and understanding the needs of a company. His expansive cosmetic knowledge, eye for innovation and ability to anticipate trends is invaluable. He prides himself on the only thing that matters, results. I can not recommend him highly enough. he would be an asset to any business!Poppy King
I deliver intelligent, innovative concepts and solutions to clients while connecting key resources and partners within the cosmetic industry. I’ve developed a deep toolbox of skills over the past three decades, which allows me to contribute on many levels of a project, from creation to fulfillment.
I work with brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.
Brand Incubation, b
ReBranding – Sometimes an existing brand needs a minor refresh, or we can do a complete reset, reimagining its identity.
Marketing strategies Research and development based on brand identity, forecasting, trend intelligence, and the latest cosmetic innovation.
Innovative retail programs including campaign design, art direction, and copywriting for printed materials, e-commerce and social media marketing.
Creation and implementation of internal education for sales staff. POP (point of purchase) education to support end user (consumer).
Expert & Educator
I create and present content for the cosmetic industry in all media formats. Topics include industry trends, makeup tutorials, education for beauty professionals and consumers, product demonstrations and technical information.
I’ve appeared in segments on Good Morning America, Today, Access Hollywood, Entertainment Tonight, and was Brand Ambassador for MAKE UP FOR EVER on the Home Shopping Network (HSN) for three years.
I contribute to print and web-based lifestyle publications including Allure, Glamour, Elle, InStyle, Marie Claire, Cosmopolitan, W Magazine, and Vanity Fair. I also provide content for trade publications, including WWD, GCI, Skin Inc, Makeup Artist Magazine, ON MAKEUP, and Behind The Chair.
I am a regular speaker/panelist at international trade shows and expos, including IMATS, The Makeup Show, IBS, ABS, and Beauty Dusseldorf. In 2015 I joined the Make-up Designory (MUD) Program Advisory Committee (P.A.C.).
Kevin is one of the most passionate and well educated people I have ever met when it comes to makeup! He has a keen business sense, incredible depth of knowledge, and true devotion to his craft. The man is a force of nature. Whatever he sets his mind to have done will no doubt be accomplished successfully and beautifully.Shivan Sarna
Kevin amazed me with his creativity.
So often I find myself having to push makeup and hair stylists to go beyond their comfort zone in terms of creative expression, but not with Kevin.
He is extremely talented, detail oriented, and his charming easy-going personality is always a pleasure to work with.
In an industry as stressful and time-crunch oriented as ours, it’s comforting to be able to rely on Kevin to get the job done not only quickly but with precision and unique creative vision.
Beauty and Avant-Garde makeup for fashion editorial in Digital, Print, and Runway.
Let's Work Together!
Available for qualified requests: