The cosmetic industry moves at the speed of light, which is why I constantly update my data and resources. I strive to offer clients the most relevant, innovative services.

Kevin James Bennett

Owner, Makeup Art + Design Enterprises

Kevin is a rare combination of understanding the needs of customers and understanding the needs of a company. His expansive cosmetic knowledge, eye for innovation and ability to anticipate trends is invaluable. He prides himself on the only thing that matters, results. I can not recommend him highly enough. he would be an asset to any business!

Poppy King

CEO/Creative Director, Lipstick Queen

cosmetic development

I deliver intelligent, innovative concepts and solutions to clients while connecting key resources and partners within the cosmetic industry. I’ve developed a deep toolbox of skills over the past three decades, which allows me to contribute on many levels of a project, from creation to fulfillment.

I work with brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.


Brand Incubation, based on the current retail environment and preferred sales platform(s). The business strategy begins with developing a core DNA, establishing a target audience, creating a recognizable identity and mapping out long-term goals.

ReBranding – Sometimes an existing brand needs a minor refresh, or we can do a complete reset, reimagining its identity.


Marketing strategies Research and development based on brand identity, forecasting, trend intelligence, and the latest cosmetic innovation.

Sales Promotion

Innovative retail programs including campaign design, art direction, and copywriting for printed materials, e-commerce and social media marketing.

Product Knowledge

Creation and implementation of internal education for sales staff. POP (point of purchase) education to support end user (consumer).

A few of my projects…

Expert & Educator

I create and present content for the cosmetic industry in all media formats. Topics include industry trends, makeup tutorials, education for beauty professionals and consumers, product demonstrations and technical information.

I’ve appeared in segments on Good Morning America, Today, Access Hollywood, Entertainment Tonight, and was Brand Ambassador for MAKE UP FOR EVER on the Home Shopping Network (HSN) for three years.

I contribute to print and web-based lifestyle publications including Allure, Glamour, Elle, InStyle, Marie Claire, Cosmopolitan, W Magazine, and Vanity Fair. I also provide content for trade publications, including WWD, GCI, Skin Inc, Makeup Artist Magazine, ON MAKEUP, and Behind The Chair.

I am a regular speaker/panelist at international trade shows and expos, including IMATSThe Makeup Show, IBS, ABS, and Beauty Dusseldorf. In 2015 I joined the Make-up Designory (MUD) Program Advisory Committee (P.A.C.).

Kevin is one of the most passionate and well educated people I have ever met when it comes to makeup! He has a keen business sense, incredible depth of knowledge, and true devotion to his craft. The man is a force of nature. Whatever he sets his mind to have done will no doubt be accomplished successfully and beautifully.

Shivan Sarna

Senior On-Air Host, HSN (Home Shopping Network)

Beauty Expert

Cosmetic Industry Expert & Brand Ambassador for live or recorded video broadcast.

Keynote Speaker

Featured/Keynote Speaker & Panelist for Promotional Events, Trade Shows & Expos.

Makeup Education

Makeup tutorials, seminars, and workshops for Professionals & Consumers. See ByRequest Hosted Education.


Cosmetic Journalism, Product Reviews & Tutorials for digital and print media.

Makeup Artist

I’m a multiple Emmy Award winner with three decades of makeup artistry and SFX experience in all media formats (print, runway, stage, video, and film).

I’ve been a Journeyman member of the IATSE Local 798 Hair Stylist and Makeup Artist Union for over twenty years and a member of NATAS since 1997.

Kevin amazed me with his creativity.

So often I find myself having to push makeup and hair stylists to go beyond their comfort zone in terms of creative expression, but not with Kevin.
He is extremely talented, detail oriented, and his charming easy-going personality is always a pleasure to work with.
In an industry as stressful and time-crunch oriented as ours, it’s comforting to be able to rely on Kevin to get the job done not only quickly but with precision and unique creative vision.

Bradford Noble

Owner, Bradford Noble Photography


Beauty and Avant-Garde makeup for fashion editorial in Digital, Print, and Runway.


Character Makeup and Special Effects (SFX) for Stage, Film, and Video Production.


Beauty and Lifestyle makeup for commercial advertising in digital, print or video format.


Beauty makeup for Press Events, Red Carpet, and Special Events (including Bridal).

Let's Work Together!

Available for qualified requests:

Rate Schedule
T&E Requirements

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