Kevin is a rare combination of understanding the needs of customers and understanding the needs of a company. His expansive cosmetic knowledge, eye for innovation and ability to anticipate trends is invaluable. He prides himself on the only thing that matters, results. I can not recommend him highly enough. He would be an asset to any business!

Poppy King

CEO/Creative Director, Lipstick Queen

FIRST AID BEAUTY- Ultra Repair Tinted Moisturizer

Cosmetic Development

Decades of experience and an extensive skillset allow me to offer full-service brand development, from concept to fulfillment, with core competencies in marketing, product development, and sales promotion.

I’ve worked on projects with brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.

My mission is to create custom plans that deliver intelligent, innovative concepts and solutions to clients. I explore whitespace opportunities while connecting key resources and partners within the cosmetic industry.

SERVICES

  • Brand Development & Positioning
  • Marketing
  • Product & Package Development
  • Creative Brainstorming & Copy Writing
  • Sales Promotion & Ecommerce
  • Social Media Integration

Kevin was the on-air spokesperson and intimately involved in the product assortment and show lineup for Sephora and Make Up For Ever presentations on HSN.
I found him to be very professional and knowledgeable about the cosmetics industry in general. He has a good intuition of what consumers are looking for in addition to being a talented and articulate makeup artist and educator.

Greg Tappan

Senior Buyer, HSN (Home Shopping Network)

first Aid Beauty

Product Development and Consumer Product Education.

Makeup Geek

Brand Development: Marketing, Product/Packaging Development, Copywriting, and Sales Promotion.

RCMA Makeup

Brand Development: Marketing, Product/Packaging Development, Copywriting, Sales Promotion.

Wunder2

Brand Development: Marketing, and Product Development of Wunder2 hero product; WunderBrow.

Embryolisse USA

Brand Development: Marketing and Consumer Product Education for US Market.

Graftobian Professional Makeup

Product Development: Global Contour and Correction Series (HD Cream Makeup).

philosophy

Product Development: Complexion range of fluid foundations, cream concealer, and  A to Z Cream.

Royal & Langnickel

Product Development: Professional makeup tools including the [R]evolution® Makeup Brushes Collection with DuPont Natrafil fiber technology.

SUVA Beauty

Brand Development: Marketing, Copywriting, and Sales Promotion.

You've seen examples of what I can do - Let's get to work!

Rates and Requirements available for qualified requests.

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