Kevin has the rare ability to understand the needs of customers AND the needs of a company. His expansive cosmetic knowledge, eye for innovation, and ability to anticipate trends are invaluable. He prides himself on the only thing that matters, results. I can not recommend him highly enough. He would be an important asset to any project!

Poppy King

"The Lipstick Queen", Poppy King Cosmetics

FIRST AID BEAUTY- Ultra Repair Tinted Moisturizer

Cosmetic Development

I’ve spent close to four decades out front and behind the scenes in the cosmetic industry, which allows me to view it through multiple lenses. I monitor industry news, emerging technologies, and trend forecasting daily so I can offer clients the most relevant information and services available.

I offer full-service brand consulting, from concept to fulfillment, with core competencies in marketing, product development, and sales promotion. My years of experience have allowed me to cultivate an impressive network of manufacturers and suppliers. This allows me to offer clients strategic input while connecting them to key resources within the cosmetic industry.

I explore whitespace opportunities and create custom plans that deliver intelligent, innovative concepts, strategies, and solutions on multiple levels of a client’s project.

I’ve worked with brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.

SERVICES

  • Brand Consulting & Positioning
  • Marketing & Design
  • Product & Packaging Development
  • Creative Brainstorming & Copy Writing
  • Sales Promotion
  • Social Media Integration

Kevin was the on-air spokesperson and intimately involved in the product assortment and show lineup for Sephora and Make Up For Ever on HSN.
I found him to be exceptionally knowledgeable about the cosmetics industry. He has a keen intuition for what consumers are looking for, in addition to being a talented and articulate professional makeup artist and educator.

Greg Tappan

(Former) Senior Buyer, HSN (Home Shopping Network)

Thrive Causemetics

Product Development

Jane Iredale Cosmetics

Brand/Product Development

Wunder2_WunderBrow

Wunder 2

Brand/Product Development and Creative Direction

Face Atelier

Brand/Product Development

First Aid Beauty

Product Development

SUVA Beauty

Brand Positioning, Marketing & Product Development

RCMA Makeup

Brand Positioning, Marketing, and Creative Direction

Royal Brush Mfg

Royal Brush

Brand Positioning & Product Development

Makeup Geek

Brand Positioning, Marketing, and Creative Direction

Embryolisse Skincare

US Brand Positioning & Consumer Education

Osmosis Beauty

Brand/Product Development and Creative Direction

PHILOSOPHY

Philosophy

Product Development

Graftobian Pro Makeup

Product Development

You've seen just a few of the great brands I Consult with.

Are you ready to get to work? Then let’s connect!

Rates and T&E Requirements are available for qualified requests.

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