Decades of experience and an extensive skillset allow me to contribute on multiple levels of a project, from creation to fulfillment.
My mission is to deliver intelligent, innovative concepts and solutions to clients. I explore whitespace opportunities in the cosmetic landscape while connecting key resources and partners within the industry.
- Brand Development & Positioning
- Product & Package Development
- Art Direction & Copy Writing
- Sales Promotion Strategies
- Social Media Integration
I’ve been fortunate to work on projects with wonderful brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.
I found him to be very professional and knowledgeable about the cosmetics industry in general. He has a good intuition of what consumers are looking for in addition to being a talented and articulate makeup artist and educator.
first Aid Beauty
Product Development for Bendy Avocado Concealer and Ultra Repair Tinted Moisturizer.
Brand incubation, marketing, and product development of Wunder2 hero product; WunderBrow.
Royal & Langnickel
Development of state-of-the-art makeup brushes using DuPont Natrafil fiber technology.
Product Development of complexion range, including fluid foundations, cream concealer, and A to Z Cream.
Marketing & Creative Direction including product development of “Flawlessly Ever After” and “In The Nude” Collections.
Graftobian Professional Makeup
Development of Global Contour and Correction Series (HD Cream Makeup).