Cosmetic Development
Decades of experience and an extensive skillset allow me to offer full-service brand development, from concept to fulfillment, with core competencies in marketing, product development, and sales promotion.
I’ve worked on projects with brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.
My mission is to create custom plans that deliver intelligent, innovative concepts and solutions to clients. I explore whitespace opportunities while connecting key resources and partners within the cosmetic industry.
SERVICES
- Brand Development & Positioning
- Marketing
- Product & Package Development
- Creative Brainstorming & Copy Writing
- Sales Promotion & Ecommerce
- Social Media Integration
first Aid Beauty
Projects:
Product Development and Consumer Product Education.
Makeup Geek
Projects:
Creative Direction including Marketing, Product and Packaging Development, Copywriting and Sales Promotion.
RCMA Makeup
Projects:
Creative Direction including Marketing, Product and Packaging Development, Copywriting and Sales Promotion.
Wunder2
Projects:
Brand Incubation, Marketing, and Product Development of Wunder2 hero product; WunderBrow.
Embryolisse USA
Projects:
Marketing and Consumer Product Education for the American audience.
Graftobian Professional Makeup
Projects:
Development of Global Contour and Correction Series (HD Cream Makeup).
philosophy
Projects:
Product Development, including complexion range of fluid foundations, cream concealer, and A to Z Cream.
Royal & Langnickel
Projects:
Development of professional makeup tools including the state-of-the-art [R]evolution® Makeup Brushes Collection using DuPont Natrafil fiber technology.
SUVA Beauty
Projects:
Brand Positioning, Product Development, and Marketing.
I found him to be very professional and knowledgeable about the cosmetics industry in general. He has a good intuition of what consumers are looking for in addition to being a talented and articulate makeup artist and educator.