FIRST AID BEAUTY- Ultra Repair Tinted Moisturizer

Cosmetic Development

Decades of experience and an extensive skillset allow me to offer full-service brand development, from concept to fulfillment, with core competencies in marketing, product development, and sales promotion.

I’ve worked on projects with brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.

My mission is to create custom plans that deliver intelligent, innovative concepts and solutions to clients. I explore whitespace opportunities while connecting key resources and partners within the cosmetic industry.


  • Brand Development & Positioning
  • Marketing
  • Product & Package Development
  • Creative Brainstorming & Copy Writing
  • Sales Promotion & Ecommerce
  • Social Media Integration
Kevin is a rare combination of understanding the needs of customers and understanding the needs of a company. His expansive cosmetic knowledge, eye for innovation and ability to anticipate trends is invaluable. He prides himself on the only thing that matters, results. I can not recommend him highly enough. He would be an asset to any business!
Poppy King

CEO/Creative Director, Lipstick Queen

first Aid Beauty

Product Development and Consumer Product Education

SUVA Beauty

Brand Positioning, Product Development, and Marketing.

RCMA Makeup

Creative Direction including Marketing, Product and Packaging Development, Copywriting and Sales Promotion.


Brand Incubation, Marketing, and Product Development of Wunder2 hero product; WunderBrow.

Makeup Geek

Creative Direction including Marketing, Product and Packaging Development, Copywriting and Sales Promotion.

Embryolisse USA

Marketing and Consumer Product Education for the American audience.


Product Development, including complexion range of fluid foundations, cream concealer, and  A to Z Cream.

Royal & Langnickel

Development of professional makeup tools including the  state-of-the-art [R]evolution® Makeup Brushes Collection using DuPont Natrafil fiber technology.

Graftobian Professional Makeup

Development of Global Contour and Correction Series (HD Cream Makeup).

Kevin was the on-air spokesperson and intimately involved in the product assortment and show lineup for Sephora and Make Up For Ever presentations on HSN.
I found him to be very professional and knowledgeable about the cosmetics industry in general. He has a good intuition of what consumers are looking for in addition to being a talented and articulate makeup artist and educator.
Greg Tappan

Senior Buyer, HSN (Home Shopping Network)

You've seen examples of what I can do - Let's get to work!

Rates and Requirements available for qualified requests.

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