Kevin is a rare combination of understanding the needs of customers and understanding the needs of a company. His expansive cosmetic knowledge, eye for innovation and ability to anticipate trends is invaluable. He prides himself on the only thing that matters, results. I can not recommend him highly enough. He would be an asset to any business!
COSMETIC DEVELOPMENT
Decades of experience and an extensive skillset allow me to contribute on multiple levels of a project, from creation to fulfillment.
My mission is to deliver intelligent, innovative concepts and solutions to clients. I explore whitespace opportunities in the cosmetic landscape while connecting key resources and partners within the industry.
SERVICES
- Brand Development & Positioning
- Marketing
- Product & Package Development
- Art Direction & Copy Writing
- Sales Promotion Strategies
- Social Media Integration
I’ve been fortunate to work on projects with wonderful brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.
Kevin was the on-air spokesperson and also intimately involved in the product assortment and show lineup for the Make Up For Ever presentations on HSN.
I found him to be very professional and knowledgeable about the cosmetics industry in general. He has a good intuition of what consumers are looking for in addition to being a talented and articulate makeup artist and educator.
I found him to be very professional and knowledgeable about the cosmetics industry in general. He has a good intuition of what consumers are looking for in addition to being a talented and articulate makeup artist and educator.
first Aid Beauty
Project:
Product Development for Bendy Avocado Concealer and Ultra Repair Tinted Moisturizer.
Product Development for Bendy Avocado Concealer and Ultra Repair Tinted Moisturizer.
Wunder2
Project:
Brand incubation, marketing, and product development of Wunder2 hero product; WunderBrow.
Brand incubation, marketing, and product development of Wunder2 hero product; WunderBrow.
Royal & Langnickel
Project:
Development of state-of-the-art makeup brushes using DuPont Natrafil fiber technology.
Development of state-of-the-art makeup brushes using DuPont Natrafil fiber technology.
philosophy
Project:
Product Development of complexion range, including fluid foundations, cream concealer, and A to Z Cream.
Product Development of complexion range, including fluid foundations, cream concealer, and A to Z Cream.
Makeup Geek
Project:
Marketing & Creative Direction including product development of “Flawlessly Ever After” and “In The Nude” Collections.
Marketing & Creative Direction including product development of “Flawlessly Ever After” and “In The Nude” Collections.
Graftobian Professional Makeup
Project:
Development of Global Contour and Correction Series (HD Cream Makeup).
Development of Global Contour and Correction Series (HD Cream Makeup).
You've seen examples of what I can do - Let's get to work!
Rates and Requirements available for qualified requests.