Kevin is a rare combination of understanding the needs of customers and understanding the needs of a company. His expansive cosmetic knowledge, eye for innovation and ability to anticipate trends is invaluable. He prides himself on the only thing that matters, results. I can not recommend him highly enough. He would be an asset to any business! Poppy King

CEO/Creative Director, Lipstick Queen

COSMETIC DEVELOPMENT

Decades of experience and an extensive skillset allow me to contribute on multiple levels of a project, from creation to fulfillment.

My mission is to deliver intelligent, innovative concepts and solutions to clients. I explore whitespace opportunities in the cosmetic landscape while connecting key resources and partners within the industry.

SERVICES

  • Brand Development & Positioning
  • Marketing
  • Product & Package Development
  • Art Direction & Copy Writing
  • Sales Promotion Strategies
  • Social Media Integration

I’ve been fortunate to work on projects with wonderful brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.

Kevin was the on-air spokesperson and also intimately involved in the product assortment and show lineup for the Sephora and  Make Up For Ever presentations on HSN.
I found him to be very professional and knowledgeable about the cosmetics industry in general. He has a good intuition of what consumers are looking for in addition to being a talented and articulate makeup artist and educator.

Greg Tappan

Senior Buyer, HSN (Home Shopping Network)

first Aid Beauty

Project:
Product Development for 
Bendy Avocado Concealer and Ultra Repair Tinted Moisturizer.

Wunder2

Project:
Brand incubation, marketing, and product development of Wunder2 hero product; WunderBrow.

Royal & Langnickel

Project:
Development of state-of-the-art makeup brushes using DuPont Natrafil fiber technology.

philosophy

Project:
Product Development of complexion range, including fluid foundations, cream concealer, and  A to Z Cream.

Makeup Geek

Project:
Marketing & Creative Direction including product development of “Flawlessly Ever After”  and “In The Nude” Collections.

Graftobian Professional Makeup

Project:
Development of Global Contour and Correction Series (HD Cream Makeup).

You've seen examples of what I can do - Let's get to work!

Rates and Requirements available for qualified requests.

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