Cosmetic Development
Decades of experience and an extensive skillset allow me to contribute on multiple levels of a project, from creation to fulfillment.
I’ve been fortunate to work on projects with brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.
My mission is to deliver intelligent, innovative concepts and solutions to clients. I explore whitespace opportunities in the cosmetic landscape while connecting key resources and partners within the industry.
SERVICES
- Brand Development & Positioning
- Marketing
- Product & Package Development
- Creative Brainstorming & Copy Writing
- Sales Promotion & Ecommerce
- Social Media Integration
first Aid Beauty
Project:
Product Development and Consumer Product Education.
Wunder2
Project:
Brand Incubation, Marketing, and Product Development of Wunder2 hero product; WunderBrow.
Makeup Geek
Project:
Creative Direction including Marketing, Product and Packaging Development, Copywriting and Sales Promotion.
philosophy
Project:
Product Development, including complexion range of fluid foundations, cream concealer, and A to Z Cream.
Embryolisse USA
Project:
Marketing and Consumer Product Education for the American audience.
SUVA Beauty
Project:
Brand & Product Development, Marketing, and creation of the SUVA Brand Standards Guide.
dermasilk brands
Project:
Rebranding including Marketing, Product & Packaging Development, and Copywriting.
Royal & Langnickel
Project:
Development of professional makeup tools including [R]evolution® state-of-the-art makeup brushes using DuPont Natrafil fiber technology.
RCMA Makeup
Project:
Creative Direction including Marketing, Product and Packaging Development, Copywriting and Sales Promotion.
Graftobian Professional Makeup
Project:
Development of Global Contour and Correction Series (HD Cream Makeup).
Kevin was the on-air spokesperson and also intimately involved in the product assortment and show lineup for the Sephora and
I found him to be very professional and knowledgeable about the cosmetics industry in general. He has a good intuition of what consumers are looking for in addition to being a talented and articulate makeup artist and educator.