Cosmetic Development

Kevin has the rare ability to understand the needs of customers AND the needs of a company. His expansive cosmetic knowledge, eye for innovation, and ability to anticipate trends are invaluable. He prides himself on the only thing that matters, results. I can not recommend him highly enough. He would be an important asset to any project!

Poppy King

"The Lipstick Queen", Poppy King Cosmetics

FIRST AID BEAUTY- Ultra Repair Tinted Moisturizer

Cosmetic Development

Almost 25 years of experience as a cosmetic developer have helped me build a deep toolbox of skills. I offer full-service brand consulting, from concept to fulfillment, with core competencies in marketing, product development, and sales promotion.

I explore whitespace opportunities and create custom plans that deliver intelligent, innovative concepts, strategies, and solutions on multiple levels of a client’s project. I’ve also built an impressive network where I’m able to connect my clients to key resources and partners within the cosmetic industry.

I’ve worked with brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.

SERVICES

Brand Consulting & Positioning
Marketing & Design
Product & Packaging Development
Creative Brainstorming & Copy Writing
Sales Promotion
Social Media Integration

Kevin was the on-air spokesperson and intimately involved in the product assortment and show lineup for Sephora and Make Up For Ever on HSN.
I found him to be exceptionally knowledgeable about the cosmetics industry. He has a keen intuition for what consumers are looking for, in addition to being a talented and articulate professional makeup artist and educator.

Greg Tappan

(Former) Senior Buyer, HSN (Home Shopping Network)