Cosmetic Development

Decades of experience and an extensive skillset allow me to contribute on multiple levels of a project, from creation to fulfillment.

I’ve been fortunate to work on projects with brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.

My mission is to deliver intelligent, innovative concepts and solutions to clients. I explore whitespace opportunities in the cosmetic landscape while connecting key resources and partners within the industry.

SERVICES

  • Brand Development & Positioning
  • Marketing
  • Product & Package Development
  • Creative Brainstorming & Copy Writing
  • Sales Promotion & Ecommerce
  • Social Media Integration
Kevin is a rare combination of understanding the needs of customers and understanding the needs of a company. His expansive cosmetic knowledge, eye for innovation and ability to anticipate trends is invaluable. He prides himself on the only thing that matters, results. I can not recommend him highly enough. He would be an asset to any business!
Poppy King

CEO/Creative Director, Lipstick Queen

first Aid Beauty

Projects:
Product Development and Consumer Product Education.

Wunder2

Projects:
Brand Incubation, Marketing, and Product Development of Wunder2 hero product; WunderBrow.

Makeup Geek

Projects:
Creative Direction including Marketing, Product and Packaging Development, Copywriting and Sales Promotion.

philosophy

Projects:
Product Development, including complexion range of fluid foundations, cream concealer, and  A to Z Cream.

Embryolisse USA

Projects:
Marketing and Consumer Product Education for the American audience.

SUVA Beauty

Projects:
Brand Positioning, Product Development, and Marketing.

dermasilk brands

Projects:
Rebranding including Marketing, Product & Packaging Development, and Copywriting.

Royal & Langnickel

Projects:
Development of professional makeup tools including the  state-of-the-art [R]evolution® Makeup Brushes Collection using DuPont Natrafil fiber technology.

RCMA Makeup

Projects:
Creative Direction including Marketing, Product and Packaging Development, Copywriting and Sales Promotion.

Graftobian Professional Makeup

Projects:
Development of Global Contour and Correction Series (HD Cream Makeup).

Kevin was the on-air spokesperson and intimately involved in the product assortment and show lineup for Sephora and Make Up For Ever presentations on HSN.
I found him to be very professional and knowledgeable about the cosmetics industry in general. He has a good intuition of what consumers are looking for in addition to being a talented and articulate makeup artist and educator.

Greg Tappan

Senior Buyer, HSN (Home Shopping Network)

You've seen examples of what I can do - Let's get to work!

Rates and Requirements available for qualified requests.
Let's Connect
Cosmetic Developer
Makeup Artist
Speaker & Educator

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