Kevin is a rare combination of understanding the needs of customers and understanding the needs of a company. His expansive cosmetic knowledge, eye for innovation and ability to anticipate trends is invaluable. He prides himself on the only thing that matters, results. I can not recommend him highly enough. He would be an asset to any business!

Poppy King

CEO/Creative Director, Lipstick Queen

COSMETIC DEVELOPMENT

Decades of experience and an extensive skillset allow me to contribute on multiple levels of a project, from creation to fulfillment.

My mission is to deliver intelligent, innovative concepts and solutions to clients. I explore whitespace opportunities in the cosmetic landscape while connecting key resources and partners within the industry.

I am proud to work with brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.

SERVICES

  • Brand Incubation
  • Creative Direction
  • Trend Forecasting
  • Product Development
  • Marketing
  • Sales Promotion
  • Copywriting

Kevin was the on-air spokesperson and also intimately involved in the product assortment and show lineup for the Make Up For Ever presentations on HSN.
I found him to be very professional and knowledgeable about the cosmetics industry in general. He has a good intuition of what consumers are looking for in addition to being a talented and articulate makeup artist and educator.

Greg Tappan

Senior Buyer, HSN (Home Shopping Network)

Examples of my work

I’ve been fortunate to work on projects with wonderful brands and exciting cosmetic entrepreneurs…

first Aid Beauty

Project:
Product Development for 
Bendy Avocado Concealer and Ultra Repair Tinted Moisturizer.

Wunder2

Project:
Brand incubation, marketing, and product development of Wunder2 hero product; WunderBrow.

philosophy

Project:
Product Development of complexion range, including fluid foundations, cream concealer, and  A to Z Cream.

Makeup Geek

Project:
Marketing & Creative Direction including product development of “Flawlessly Ever After”  and “In The Nude” Collections.

Royal & Langnickel

Project:
Development of state-of-the-art makeup brushes using DuPont Natrafil fiber technology.

Graftobian Professional Makeup

Project:
Development of Global Contour and Correction Series (HD Cream Makeup).

Are you ready to get to work?

Rates and Requirements available for qualified requests.

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