FIRST AID BEAUTY- Ultra Repair Tinted Moisturizer

Cosmetic Development

Decades of experience and an extensive skillset allow me to offer full-service brand consulting, from concept to fulfillment, with core competencies in marketing, product development, and sales promotion.

I’ve worked with brands owned by L’Oreal, Coty, LVMH, Johnson & Johnson, and P&G, plus independent cosmetic companies and entrepreneurs.

My mission is to create custom plans that deliver intelligent, innovative concepts and solutions to clients. I explore whitespace opportunities while connecting key resources and partners within the cosmetic industry.

SERVICES

  • Brand Consulting & Positioning
  • Marketing & Design
  • Product & Packaging Development
  • Creative Brainstorming & Copy Writing
  • Sales Promotion
  • Social Media Integration

Thrive Causemetics

Product Development

Wunder2_WunderBrow

Wunder 2

Brand Development and Creative Direction

First Aid Beauty

Product Development

RCMA Makeup

Brand Positioning, Marketing, and Creative Direction

PHILOSOPHY

Philosophy

Product Development

Embryolisse Skincare

US Brand Positioning & Consumer Education

SUVA Beauty

Brand Positioning, Marketing & Product Development

Makeup Geek

Brand Positioning, Marketing, and Creative Direction

Royal & Langnickel Revolution Makeup Brushes

Royal Brush Company

Brand Positioning & Product Development

Graftobian Pro Makeup

Product Development

you've seen some of the great brands I Consult with - are you ready to get to work?

Rates and Requirements available for qualified requests.

Kevin is a rare combination of understanding the needs of customers and understanding the needs of a company. His expansive cosmetic knowledge, eye for innovation and ability to anticipate trends is invaluable. He prides himself on the only thing that matters, results. I can not recommend him highly enough. He would be an asset to any business!

Poppy King

CEO/Creative Director, Lipstick Queen

Kevin was the on-air spokesperson and intimately involved in the product assortment and show lineup for Sephora and Make Up For Ever on HSN.
I found him to be very professional and knowledgeable about the cosmetics industry in general. He has a good intuition of what consumers are looking for in addition to being a talented and articulate makeup artist and educator.

Greg Tappan

(Former) Senior Buyer, HSN (Home Shopping Network)

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