#MyTwoCents
cosmetic news
product reviews
makeup tutorials
industry advice…
and a rant or two.
Cleaning Makeup Brushes Like A Pro
In the Makeup Brush Buying Guide, we discussed materials, construction and brush shapes. Properly cleaning your makeup brushes is the most critical step to maintaining and protecting your investment. Let's look at the how pros keep their tools in tip-top condition....
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Honey – A Sweet Solution For DIY Beauty
Honey tastes great, but did you realize the amazing restorative and healing properties it possesses? AND, it's a fantastic beauty solution! Let's look at why it's so awesome, then pamper yourself with one of these DIY beauty treatments when you have no time (or $$$)...
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Makeup Brush Buying Guide
I learned a lot about proper brush construction while developing the [R]evolution™ Professional Makeup Brush Collection with Royal & Langnickel. Owning well crafted, quality tools are essential for a professional make-up artist to succeed. I've compiled this "Makeup...
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2018 CEW Beauty Awards Finalists
The Beauty Awards honor the most innovative products of the year and are selected by CEW’s more than 9,000 U. S. members (including myself), all of whom are industry professionals. Members voted for nominees March 1-15, 2018. Winner will be announced at the Beauty...
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Cosmetic Shopping – What The Salesperson Wishes You Knew
Does shopping in the cosmetic department intimidate you? Confuse you? Frustrate You? The salespeople really want to help you...but you have to help them help you. I had the pleasure of hanging out with Beauty BFF Anna De Souza from the Today Show. In this video, we...
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Makeup Myths – Complexion
How often do I hear makeup myths based on misinformation? DAILY. The internet offers an abundance of makeup information. It also offers lots of MIS-information, which perpetuates makeup myths. In the first installment of the #MakeupMyths series, we look at the right...
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February 2018 Top Ten Brands On Social Media – Cosmetics, Skincare & Haircare
Tribe Dynamics analyzes the social media impact of top cosmetics, skin care, and hair care brands each month and spotlights several successful influencer brand programs within each category. Earned Media Value (EMV) is Tribe Dynamics’ proprietary metric scale to...
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Pro Discount Programs – Is Social Media Replacing Them?
Professional (Pro) Discount Programs are a marketing tool. They are often perceived as a "perk" or a thank you to beauty professionals. They are not. They are a strategic approach to subliminal advertising - and they appear to be heading toward extinction. A Pro...
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The #MyTwoCents Blog is informational only and not a substitute for professional advice. Product(s) featured in posts were purchased unless otherwise noted. ALL reviews are unsponsored, and product links are NOT MONETIZED (no affiliate links). Outgoing links are directed to reference sources and trusted retailers. Click the star (above left) for more Legal information.
