Tag Archives | cosmetic heresay

Retouching Backlash in UK Cosmetic Advertising

Much of the imagery seen in cosmetic advertising online and in magazines rely heavily on retouching (Photoshop). This sets the consumer’s expectations to an unreachable level and triggers all kinds of self esteem and image dysmorphia issues..  Well, it seems that our pals in the UK have put their foot down and are crying foul. A major ruling [...]

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