The toothpaste tube might become obsolete thanks to LUSH Cosmetics Toothy Tabs.

I live for innovation and this product review is about how LUSH’s chemists have taken technology to another level.
LUSH has an amazing new patented concept that addresses portability and environmental conscience.  The solid Toothy Tabs eradicate the need for preservatives, unnecessary packaging and come in a handy 100% recycled box that contains 40 tabs.  Simply pop one in your mouth, crush it between your teeth to activate and brush with a water dampened toothbrush.   I cannot tell you how exciting this product is to road warriors like myself.

Helen Ambrosen, LUSH Co-Founder and Inventor of the Toothy Tabs says, “We use beautiful ingredients such as essential oils and fine spices, which is unique in the world of toothpastes. Toothy tabs create a foaming effect which people love, they give the mouth a squeaky clean feeling and a freshness that lasts and lasts.”

Toothy Tabs have a mild base of sodium bicarbonate and cream of tartar, both ingredients found in common baking powder.  The cream of tartar helps to make the solid form while a gentle surfactant creates the foaming effect that dissolves the bacterial build up on teeth with the aid of your toothbrush.  Sodium bicarbonate helps to thoroughly clean and whiten your teeth.  Dicalcium phosphate helps polish the teeth, glycerine acts as a humectant and sodium saccharin is used as a sweetener.

There are six flavors to choose from and each Toothy Tab offers something different – from a mouth freshener to a palate cleanser.  The tabs are made using only natural ingredients and essential oils to freshen the breath, but also have antiseptic qualities used for years in dentistry.

• Dirty ($3.95) – This one tastes most like “normal” toothpaste, as there?s spearmint and neroli to leave your mouth minty fresh. Part of the Dirty „layering? range, the idea is that brushing your teeth with a Dirty Toothy Tab completes your Dirty grooming routine and the spearmint acts as an aphrodisiac before you go to bed!
• Sparkle ($3.95) – A whitening palate cleanser, designed to take away any flavors in your mouth and leave you with sweet, fresh breath and dazzling pearly whites. It?s a blend of lemon, grapefruit, black pepper and sea salt. Teeth will be left sparkling and breath fresh and zingy. (Vegan)
• Breath of God ($3.95) – Contains an echo of the same thought-provoking fragrance, there?s sandalwood, myrrh, benzoin, fennel and vanilla all blended together for an incredibly gentle, yet fresh delicious flavor. It won?t leave your mouth overpowered by mintiness, but beautifully perfumed by this spiritual blend of powders reminiscent of the fresh Tibetan mountains, with a touch of incense. (Vegan)
• Atomic ($3.95) – If you just can’t ditch that nasty flavor in your mouth, then Atomic is the one for you. A strong palate cleanser, this one contains Fair Trade coffee and herbs such as cardamom, clove and ginger. These are all ancient remedies for cleaning and treating the teeth, clove has a soothing, almost antiseptic effect on your mouth. Atomic is „the ultimate tooth bomb? to blow away anything that was there before and leave your mouth as good as new. (Vegan)
• Aquatic ($3.95) – If you intend to get up close and personal with someone then perfume your breath beautifully with Aquatic. This exquisite blend of lime and jasmine is truly seductive. There?s also a hint of Green tea and Earl Grey tea with Wakame seaweed for an unusual twist. (Vegan)
• Ultrablast ($3.95) – For the freshest breath you?ve ever had, forget old-fashioned peppermint toothpaste and use Ultrablast instead. Green pea powder, wasabi, dried mint and sea salt will blast away all lingering odors and de-fuzz the tongue. Peppermint and spearmint add the freshness and lavender the delicate perfume. Your mouth will feel fresh and clean for hours, while your tongue and lips (thanks to the wasabi) will tingle for a while as well! (Vegan)

©2012 Playing With Makeup™ - Makeup Art + Design Enterprises