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Author Archive | Kevin James Bennett

CVS Makeup Academy MUA

CVS Unveils Makeup Academy (MUA) Cosmetics

CVS Pharmacy is diving into the masstige cosmetics market in the US. In early August, the retailer will begin to roll out its a proprietary cosmetics line, called Makeup Academy, or MUA. The line has been available for a few years in the UK through the Superdrug chain. “We saw a gap between entry-level and […]

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Cosmetic Myth – Hypoallergenic Products

It’s time to blow the whistle on another cosmetic myth – the term HYPOALLERGENIC. Want to know what it really means when a cosmetic product makes a claim of being hypoallergenic?  In a word – BULLSH*T. The term did not originate from medical or even dermatologic science.  The cosmetic industry coined the word “hypoallergenic” so it could […]

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Christian Louboutin Beauty

Christian Louboutin Beauty

French footwear guru Christian Louboutin is taking his first steps into the beauty business with a range of uber-luxurious signature nail polishes housed in strikingly tall, spiky bottles.Priced at $50 each, the well-heeled, red nail enamel, Rouge Louboutin, is scheduled to go on sale today in a U.S. concession shop on the eighth floor at the Saks Fifth Avenue […]

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Adam Sandow Finds Your BeautyDNA

In early June Adam Sandow launches his website, BeautyDNA.com – Is this the future of personalized cosmetic shopping? “BeautyDNA is a game changer in that it will evolve how women discover beauty products,” said Sandow, chief executive officer of the company that bears his name, which also counts retailer Fred Segal and magazine NewBeauty in […]

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Lorde Partners With MAC

The 17-year-old Kiwi singer Ella Marija Lani Yelich-O’Connor –  better known as Lorde, not only has a fistful of hit records… she’s also got a color cosmetics mini-line debuting with MAC Cosmetics on June 5. Be honest, we all knew this was inevitable…right? The visual, shot by Charles Howells, was unveiled this morning by MAC […]

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Red Lips – A 21st Century Reboot

What never goes out of style? RED LIPS! They’re like your favorite little black dress, a timeless classic  - and this classic is getting a 21st century reboot. Red lips have been reimagined and rebooted into a myriad of tones and finishes.  From sheer to matte, deep rich berry to juicy tomato, there are reds to […]

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Mineral Makeup - Fact Vs Fiction

Mineral Makeup – Fact vs Fiction

It’s time to cut through the marketing hype and separate fact from fiction about mineral makeup. Is it really good for you? Or is it simply too good to be true? FACT:  Kevin has never been a mineral makeup hater. I DO have an aversion to dishonest mineral makeup marketing/advertising and agenda driven non-profit (HA!) special […]

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Eyebrow Emergency

Eyebrow Emergency

What’s an eyebrow emergency and how does it happen? Please allow me to share this scenario – So, you were feeling all DIY and decided to cancel your scheduled eyebrow shaping appointment. You start plucking away with reckless abandon thinking, “wow, this is a cinch”. You’re busy yanking out hair after hair, when you suddenly […]

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Makeup History – Origins of Lip Color

Makeup history sometimes reveals rather provocative information, like Mother Nature’s part in the origins of lip color. Are you intrigued yet? Mother Nature decided that part of the mating process of many creatures (including humans) should include the “enhancement” of lip color. Who could have guessed we would create a multi-billion dollar global industry based […]

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Understanding The Modern Metrosexual

I don’t normally address guy grooming in this blog. But from what I see, some dudes are in desperate need of guidance. They need to understand the modern metrosexual. The term metrosexual was coined in 1994. It is a neologism (ie; made up word) which is a combination of metropolitan and heterosexual. It refers to an urban […]

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