Kevin James Bennett is known across the industry as one of the most product-driven, business-focused artists of a generation. Not only is he an Emmy®Award winner and incredibly successful makeup artist, he is a leader and educator in all aspects of this industry, an inspirational voice and, without a doubt, one of the most intensive product experts.

— Michael DeVellis
Executive Director, The Powder Group

Emmy Award Winner - Outstanding MakeupA Five Time Nominee and the
Winner of Two Emmy Awards for
Outstanding Achievement in Makeup.
Independent Consultant - Cosmetic IndustryIndependent Consultant for Brand Development, Marketing, Innovation and Sales Promotion.
Cosmetic Industry Expert - Beauty AuthorityCosmetic Authority & Industry Expert
for Broadcast or Web presentations.
Journalist, Blogger & Beauty Editor.
Cosmetic Keynotes, Lectures & EducationKeynote/Featured Speaker for International Trade Shows, Expos and Cosmetic Industry Events.
Runway & Fashion MakeupVeteran Makeup Designer for Fashion Runway and Print Media.
Commercial | Editorial | Advertising
Film & Video MakeupIATSE Local 798 Union Member since 1995. Upgraded to Journeyman 1997. Film | Broadcast | Stage

Kevin is a rare combination of understanding the needs of customers and understanding the needs of a company. His expansive cosmetic knowledge, eye for innovation and ability to anticipate trends make him one of the top developers in our industry.

-Poppy King
CEO/Creative Director, Lipstick Queen

In 2005 Kevin created IN MY KIT® (inmykit.com), the first online cosmetic buying guide dedicated to professional makeup artists. The website became known as the pro’s product bible and gained international recognition as a beauty insider’s best kept secret.

In Spring 2013 he launched the companion IN MY KIT® Facebook Group, to create a real-time conversation between consumers and professional artists about cosmetic products and application techniques. The Facebook Group had over 15,000 registered members by its 1 year anniversary.

Kevin opened MADE (Makeup Art + Design Enterprises) in 2010. It is an independent consulting company  focused on delivering intelligent, imaginative and innovative solutions to the cosmetic industry. His client list includes brands under the L’Oreal, Coty, LVMH, Johnson & Johnson and Proctor & Gamble banners, as well as independent cosmetic companies and entrepreneurs.

Independent Consulting

  • Brand Development & Product Innovation
  • Creative, Trend & Color Direction
  • Marketing & Sales Promotion
  • Field Education & Training Materials
  • Social Media Integration & Strategies

Appearances, Beauty Journalism & Education

  • Brand Ambassador, Spokesperson & Beauty Expert for TV Appearances, Satellite Tours, Promotional Events, Trade Shows and Expos
  • Beauty Editor/Contributor for Blogs, Vlogs and Podcasts
  • Cosmetic Journalism, Product Reviews and Tutorials
  • ByRequestMakeup Education Events – Lectures, Seminars and Workshops for Professional or Consumer audiences. Contact us for a digital brochure explaining this exciting program.

Artistry Services

  • Beauty, SFX (special effects) and Airbrush makeup services for Photography, Film, Broadcast, Video
  • On-location services for Media Tours, Press Junkets and Events

Please Contact us with questions about any of these services.